Client Overview
French4Canada is a premier online French-language academy based in Canada, dedicated to helping students prepare for TEF/TCF exams required for Canadian immigration and academic goals. With certified instructors and a proven curriculum, the academy empowers learners to achieve B1–C2 proficiency levels through flexible, personalized, and interactive online classes.
Client’s Challenges
Before partnering with Grow Mutually, French4Canada faced multiple challenges that limited its growth potential:
- Limited Brand Visibility
Despite its strong teaching team, French4Canada struggled to reach wider audiences in the competitive online education space. - Unstable Lead Generation
Enrollments fluctuated each month due to the absence of consistent marketing and follow-up systems. - Low Demo-to-Enrollment Conversion
Although demo classes attracted interest, lack of structured nurturing led to missed enrollment opportunities. - Unaligned Marketing Approach
The academy’s content across digital platforms lacked consistency, weakening its positioning and trust-building efforts.
Channel performance insights
1. Strategic Ideal Customer Profile (ICP) Segmentation
Grow Mutually identified three distinct audience segments:
- Immigration seekers preparing for TEF/TCF Canada.
- Students aiming for DELF/DALF certifications.
- Working professionals learning French for career advancement.
Each group received a customized communication funnel with tailored content and offers to maximize engagement and conversions.
2. Data-Driven Lead Qualification
A robust CRM-based lead management system was introduced to:
- Track every inquiry from Facebook, Google Ads, and website forms.
- Automate follow-ups using email and WhatsApp reminders.
- Identify high-value leads through keyword analytics such as “Learn French for PR” and “TEF Canada online course”.
This refinement increased conversion rates by 65% and reduced marketing spend on low-intent leads.
3. Tailored Outreach Campaigns
Three major campaigns were launched:
- Scholarship Week Campaign: Limited-time offers for early enrollments boosted inquiries by 120%.
- Speakathon & Referral Program: A creative referral contest encouraged students to bring friends, resulting in 80+ new sign-ups within weeks.
- Bilingual Social Media Ads: Engaging reels and captions in both French and English drove 230% higher engagement compared to previous campaigns.
4. Streamlined Enrollment Funnel
Grow Mutually optimized the student journey from inquiry to enrollment by:
- Designing a mobile-friendly demo booking page.
- Implementing automated reminders and follow-up emails.
- Adding personalized communication touch points to improve trust and retention.
This process created a smoother user experience and higher demo-to-enrollment conversions.
5. Brand Positioning & Authority Building
To elevate French4Canada’s reputation and digital presence:
- Developed consistent brand visuals and tone across all platforms.
- Published weekly student success stories and exam results.
- Created educational blogs and YouTube videos explaining French proficiency exam strategies.
Lead generation Performance
In just 5 months, the partnership delivered measurable success:
| Metric | Before | After Grow Mutually |
|---|---|---|
| Monthly Leads | ~120 | 700+ |
| Conversion Rate | 8% | 22% |
| Active Students | 95 | 300+ |
| Overall KPI Achievement | 100% | 200%+ |
| Referral Sign-Ups | <10 | 80+ |
Performance Highlights:
- 3,400+ qualified leads generated through paid and organic channels.
- 25–30 new enrollments monthly sustained.
- Improved overall brand visibility and engagement across platforms.
Conclusion
Through strategic segmentation, data-driven targeting, and engaging outreach, Grow Mutually successfully scaled French4Canada’s operations from a small academy to a fast-growing online education brand. The collaboration exemplifies how thoughtful digital transformation can create sustainable growth, measurable impact, and long-term brand authority.